Mariya Nurislamova is greatest generally known as the co-founder and CEO of Scentbird, the favored membership support billed given that the “Netflix of perfume.” Through the years she has also launched Deck of Scarlet, a direct-to-buyer magnificence manufacturer, and Drift, a scent-targeted motor vehicle accessory line.
On the other hand, by night she transforms right into a spiritual Instructor, intuitive, channel, artist, and writer—roles reflected in her prolific YouTube channel “This is Mariya,” which has amassed above 102,000 subscribers and characteristics over 1,two hundred films. Her spiritual messages blend guided meditations, energy channeling, and cosmic philosophy, attracting a significant and engaged audience.
Electronic Existence & Content material
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Focused on chakras, Strength portals, healing, and quantum manifestation.
Intuitive Q&A videos: Open up, personalized interactions wherever she addresses viewers’ deepest issues.
Short-sort clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her approximated ~300,000 followers across platforms.
Her cross-System access can make her a noteworthy voice in the fashionable spirituality arena.
Entrepreneurial Journey
Although her spiritual id thrives on the web, her founder persona is rooted in tangible enterprise achievements:
Scentbird (2014–existing): A membership design giving more than 800 fragrance choices to ~seven hundred,000 subscribers from the U.S. and Canada, backed by YC and elevating over $25 million in venture funding.
Deck of Scarlet: A elegance subscription palette introduced in 2018–19, collaborating with top influencers to offer curated make-up kits underneath $thirty every two months.
Drift: A seamless nod to her scent-obsessed branding, providing fragrance options to autos.
Her entrepreneurial rise continues to be widely included by small business outlets like Inc. and Makeup.com, highlighting her rags-to-riches immigrant Tale and early passion for fragrances.
The Awakening: Spiritual Flip in 2018
In 2018, Mariya skilled what she describes for a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Before long just after, she introduced her spirituality-targeted written content across YouTube, Instagram, and TikTok.
Since then, her content material has delved into:
Residing in “the Matrix”, a simulated actuality framework.
Therapeutic through energy, which include claims like self-healing most cancers or AIDS and processing miscarriage as being a karmic alternative.
Interstellar beings and ancestral karmic trauma—such as associations of black hair or crooked tooth with further spiritual meaning.
These substantial-assertion beliefs eventually collided together with her community profile.
Controversies & General public Backlash
By mid-2024, Mariya’s spiritual content material began to conflict together with her company graphic. The Company of Manner reported on subscribers, influencers, and in some cases inside mirrored models raising alarms following exploring statements about Hitler for a Trainer of “3D World warfare,” denials of sickness, and crystal divination—all under Mariya’s genuine name.
Notable critics:
YouTuber Keya’s Planet and Zachary Michael stated they’d not collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have openly referred to as out her pseudoscientific statements and questioned the caliber of Scentbird’s support.
Despite the backlash, Mariya insists she keeps her identities unique and stands by her spiritual mission, unbowed by stress to remove material .
Strengths & Strategic Merits
1. Reliable Twin Persona
Mariya’s combination of tech entrepreneurship and spiritual educating is uncommon amongst her peers. It offers:
An genuine personalized brand name that resonates with customers searching for deeper connections.
Diversified earnings streams throughout retreat activities ($1,111 to $one hundred twenty five,000) and personal channeling classes.
two. Scale & Affect
Business enterprise growth: Scentbird studies 45–50% YoY growth because 2022, profitability because 2019, with once-a-year revenues surpassing $one hundred million.
Cultural visibility: Her spiritual channel garners a huge selection of thousands of sights per movie, producing viral cultural existence.
3. Faithful Neighborhood
Over one,two hundred movies and consistent uploads have designed a cult-like subsequent of seekers open up to her Power-centered and mystical offerings.
Rising Risks & Identification Challenges
Model Reputation Chance
Investors, staff, and prospects could perspective Mariya’s metaphysical claims as off-Placing, potentially eroding brand name belief.
Material Moderation & Legal responsibility
Daring promises in wellness and spirituality may well invite social-System warnings, regulatory scrutiny, or debates more than ethical accountability in impact.
Stakeholder Confusion
Despite her assurances, investors continue to be mostly unaware of her spiritual id. Any perceived misalignment mariya nurislamova could pressure stakeholder confidence.
Path Ahead: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and small business worlds extra successfully—preserving spiritual articles on individual platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean into your fusion—integrating wellness features into her brands (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal content material with evidenced-primarily based assistance, she could increase her base whilst minimizing alienation.
Final Thoughts
Mariya Nurislamova stands in a exceptional intersection—wherever enterprise‑grade entrepreneurship meets spiritual authority. She has crafted a scalable, financially rewarding business enterprise empire, when capturing the imaginations of digital-age spiritual seekers.
But this extremely duality is her greatest asset and largest challenge. The mystic and also the CEO co-exist in a single man or woman, producing friction. How Mariya navigates this frontier—either by distinguishing her voices or by harmonizing them—will determine her foreseeable future legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve right into a mainstream wellness movement?
Can these paths co-exist, or will one eclipse the opposite?
This resonates like a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity walk a high-quality line.
In a nutshell, Mariya Nurislamova is not any common CEO. She is a visionary entrepreneur, a channel for spiritual messages, and also a cultural figure navigating the messy overlap of small business and belief. Her upcoming moves could chart new territory—not merely in fragrance, but in how enterprise leaders condition their identities inside the electronic spiritual age.